Sarah Louise Woodward

My thoughts, inspiration, personal work, development, ideas, and journeys. A recording of my creative and personal progression throughout the duration of my fashion degree, and my life in general. Welcome to my blogging world.

Tuesday, 29 November 2011

MY PORTFOLIO

The images below are from my current portfolio containing work done within art and design, this particular project developed and is actually the leading throughout the majority of my portfolio.
Originally this project stemmed from the idea of labelling and conforming to the social norms within society. The faceless heads have been screen printed onto sandpaper. The image began as a monoprint of a white woman with a shaved head and quickly developed into a person without any identity, it was up to the viewer to decide this. This also got me thinking about women and the way we can be thought of in  society the labelling of a woman and a womans rights in history eg. women not being allowed to vote. Leading on to the sexualisation and objectification of the female body... still with no face. These images tend to provoke reaction and it is a part of my portfolio which I could talk about in great deal and from which I have a personal emotional connection to due to my own beliefs.






Below are some images from another project within my portfolio 

MY LOVE, MY LIFE, MY HEART
CHANGES.






PORTFOLIO PRESENTATION

Key points taken from portfolio presentation:
- No bigger than A3 
- Must show skills and knowledge of fashion
- Can include moodboards
- Consider an online portfolio
- Must show begging, middle and end of project
- Rework portfolio for different interviews
- Research the company
- No less than three projects
- Strongest work at front
- Name /Label each project
- All in clear and clean plastic wallets
- Mounted on thin card
- Labelled inside and out with contact details
- Attach something to the handle
- Don't leave portfolio with a company
- Always have copies of CV and business cards

As I will begin my portfolio presentation during 2nd year it would be good to begin as soon as possible, this information has made me excited to look for jobs and look forward to working on my portfolio. I feel positive about my current portfolio work and about the work which I will be doing over the time at University.

Thursday, 24 November 2011

VISUAL STUDIES

Over the duration of visual studies I have worked with mark making, life drawing and experimented within many different drawing techniques.







Wednesday, 23 November 2011

CV - THE WORKSHOP

Information to be included on a CV
- Work experience
- Interests
- Skills
- Qualifications/Education
- Personal statement
- Achievements
- References
- Personal information
- Influences
- Exhibitions

The most important information should be at the top.


An example of the winning creative CV from the Westminster Fashion website

Tuesday, 22 November 2011

PERSONAL STATEMENT

Best described as dedicated, creatively addicted and focussed. I am a fashion designer currently working to perfect my skills at University, my willingness to work has always been part of who I am. I flourish in the creative environment and always strive for the best. Due to the standards I set myself, there is no choice but to be incredibly dedicated, I take great pleasure in channelling my emotions into my work.

Saturday, 19 November 2011

NEW YORK, I LOVE YOU

Whilst ill, my friend bought me a selection of DVDs, one of them titled 'New York, I Love You'. More like an art film. I wouldn't say this is my favourite film, it just provoked thoughts about life in general. Life often makes me daze out into my own head. I wonder how and why we meet particular people and how certain people can have such a huge presence in your life without meaning to let them.

Friday, 11 November 2011

UNITE THE SCENE '11

Gareth Woodward is a professional dancer from Nottingham, he has worked with artist such as Take That, Cheryl Cole, Mariah Carey, Coldplay and been involved with the advertising for Cartoon Network, and Nokia. Teaching in around the midlands several times a week, always meeting new dancers, he came up with the idea of showcasing the Nottingham dance talent. Putting together an amazing show at the Arts Theatre, where the majority of the profits would go towards Children In Need, and the rest towards making the show happen again in 2012, hopefully on an even larger scale.

There was an enormous amount of unity within the theatre, everyone who loved dance and music coming together and supporting one another. The atmosphere was much more than I had imagined.

Wednesday, 9 November 2011

ALEXANDER MCQUEEN - OUTSTANDING SHOES





alexander mcqueen heels Alexander McQueen metal plated leather platform sandals


alexander mcqueen sculpted sandals Alexander McQueen sculpted resin and leather sandals

Tuesday, 8 November 2011

THE FASHION INDUSTRY IN ONE TAKE

"only dead fish swim with the tide"

The fashion and textile industry is undoubtably a huge market, creating many job opportunities, therefore   creating money and helping the economy a great deal. It is estimated that it contributes to nearly £21 billion of the UKs economy, with over 12,000 clothing businesses and employing around 156,000 workers, approximately 20.000 of these people are working as designers. 

The high speed of the industry means that there is always radical change, the consumer tastes are constantly adapting due to the new trends each season. This change also means that globalisation continues to develop and there is always increasing focus on consumerism, with advertisements and temptations to purchase around us every day.

There are three clothing sectors, these being value (eg. Tesco, Primark), middle market (eg. Topshop, Zara) and Premium (eg. Paul Smith, Vivienne Westwood). The premium markets have the strongest growth and it is estimated that by 2014 this market will be worth £8.6 billion, an increase of £1.9 billion from todays values. Although shopping with value retailers has increased, having doubled during the past decade. Research shows that this will grow from £9.9 billion to £12 billion during the up coming three years.

The chinese wage inflation means there is a rise of commodities, which has an impact on VAT and increased fuel prices. As a result shoppers will start to spend less money on clothing etc... as concerns for their jobs and personal finances increase.

Besides the negatives and positives of the industry it is in no way thought that the creativeness within the UK is a problem as the reputation is of a high standard being known for world class designers. 

I can imagine that working freelance is a challenging job, many would wonder how it would work due to pricing etc...
The main things to remember are
- develop your own identity and handwriting style
- keep all sketchbooks
- continually develop portfolio
- copyright work
- standard rate for a graduate is £300 per piece
- prices are negotiable
- ask for a deposit
- send an invoice

INFORMATION EXCHANGE

Attending the information exchange was extremely useful, the chance to look at others work is always inspiring, and finding out information on where I could be going on placement in a few years is motivating.

Talking to Elizabeth Rong a student who interned at Alexander McQueen, I found that her time there was entirely unpaid, and having used the majority of her time tidying the studio she felt that she wasn't actually developing a great deal. Elizabeth spent her mornings mounting information and the rest of the day making sure everyone had what they needed. Although the experience wasn't considered the most useful it was however influential as it will now be on her CV and work in her favour for future jobs.
General advice given was that her organisation seemed to be the thing which impressed them most, keeping all documents in a wallet and presenting them professionally. Suggesting that having a friend to share the experiences with is beneficial because of the amount of pressure you are under as an intern. This placement was found by simply applying when the position was available.

Laura Millward was another student who interned for a valued name within the industry, this was Rankin where she spent time assisting the stylist on photo shoots, she would be called back when needed.
Interning also for River Island as a designer Laura gained more experience and was given the opportunity to work on the Chelsea girl collection. It is also motivating to know that she has the stability of a job at the company ready for when she finishes studying, her work there was partly paid and based in London, however having family contacts helped to get her the placement.

Holly Jones is a student who worked as an intern at Topshop and quickly realised that design wasn't the area for her. Moving on to many styling jobs Holly worked alongside award winning stylist Susie Coughtrie as a freelance stylist, thoroughly enjoying the experience. Working on music videos, photo shoots and even being asked to feature as an extra this experience was something I found myself interested in.

Saturday, 5 November 2011

ALEXANDER MCQUEEN ON BRITISH FASHION

"British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage"

TOM BINNS JEWELLERY

LARGE SILVER SAFETY PIN HOOP EARRINGLARGE GOLD SAFETY PIN CUFFSILVER OLD PUNK PENDANT

Wednesday, 2 November 2011

REUSING FASHION

Responsible designers don't have to be boring!

GARY HARVEY

Using 30 copies of the financial times Gary Harvey makes his statement about the finance behind a garments and the fact that sometimes things are worn once or twice and then deemed out of fashion. 

DESIGNERS AND ETHICAL ISSUES...THE RESPONSIBLE DESIGNER

As as designer it is my responsibility, along with many others to ensure that ethical ways are moving forward, a pro active designer would notice the importance of responsible design. Ethics are a major issue within all areas of design, and fashion seems to be at the forefront where the standards and morals should always be considered, for example, children in labour shouldn't suffer due to our consumerism and greed. We live in a world where materialism and greed is multiplied, we want cheap clothing and often don't consider that the way it has been made is perhaps not in agreement with our morals.

There are many issues which can fashion can affect, such as fur debates, and size zero models... it is therefore important that we stand by our own morals and make the right decisions for our own beliefs.

It is suggested that there is a lifecycle to the textiles we create, this begins with the raw material which is then produced into fibre and manufactured onto garments. These garments are then put into retail stores from which we buy wear and then when we refuse to wear them any more they are recycled. It is important that we recycle and take care of our planet where we can. To up-cycle is to extend the life cycle of the fibre, 'junkystyling' is a company which does this well by reusing garments and creating new garments using the old fabrics. 

Junky Styling S/S'11 Women

There are many other companies and designers interested in sustainability
- Katherine Hamnett
- 'Labour behind the label'
- 'People tree'
- 'Fair trade'

Tuesday, 1 November 2011

NEW YORK, NEW YORK, NEW YORK

Somewhere in the world I have to visit soon!