GLOBALISATION

Globalisation means that materials and labour can be purchased in different parts of the world at very low costs, this has large affect on society. It is about the growth on a global scale with mass consumption and mass production. This seems to be spreading because people want to make a profit so those companies see the benefits others are having and want the same.

There are extremes of globalisation, from expensive advertisements using celebrities to extreme poverty in many places around the world, with child labour being one of the major issues.

Creating product cheaply, is something that the world seems to be obsessed by. Companies can employ workers from around the world who will work for minimal wages to ensure that clothing can be made at the lowest costs. These clothes can then be sold cheaper and the companies can still make a large profit. Often children with no choice are used to produce clothing, they have been found working in dangerous conditions and often working overtime without pay. Growing cotton also means the fabric can be produced cheaply and quickly which again means fast production and cheap prices.

We are the source of the problem. The shopper doesn't tend to think of the way the garment has been made, we don't look at the country of manufacture or consider those who could have been paid minimally to produce it. We buy from companies who have been found to have people working illegally and under horrific conditions. This is because as a society we seem greedier than ever, we all want as much as we can get for the least money possible. We are easily manipulated by advertisements and convinced into buying things we don't necessarily need with sales, offers and discounts all over cities. For globalisation to happen it needs us, the shoppers.