Richard Wiseman suggests that we who maximise our opportunities and expect good fortune are creating luck for ourselves. Turning bad luck into good luck is easy for those who consider themselves lucky, this means their lives tend to follow a pattern of success. After carrying out research into what makes the lucky person Richard Wiseman developed the theory that lucky people are open to meeting new people and experiences, they listen to their intuition and expect good fortune.
In the competitive industry of fashion maximising opportunities is important, it could be meeting a certain person that gives the direction and opportunity of a new path.
This theory reminds me of 'The Secret' - the idea that thinking and visualising the positives works like a magnet, therefore these things are drawn towards you, because you believe. Working in the opposite way, expecting the negative brings the negatives to life.
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