GAP are a well established American company, therefore you would imagine that finding an argument against them would be quite difficult?
After thoroughly researching the company there have been numerous factories found working for the brand with workers being ill treated. Some have been treated like slaves and claim to have never been paid even the minimum wage, those who do get paid are expected to live on £69 a week, and this is at the most.
Besides all of this the brands advertisments don't tend to make an impact, personally I can't recall any magazine, television, billboard advertisement at all. When it came to looking for the actual advertisement online and finding that near enough all of them look the same I still wasn't excited. The clothing all appears to be very basic and overpriced for a simple GAP hoody at £39.99 I find it hard to understand why anyone would pay that price for that item. Since the company was established in 1969 you would imagine that the product would have developed, the company work ethics would have improved and the target markets would have expanded.
Some people must be shopping there in order to keep the business going. Personally I am not aware of anyone at any age who has ever shopped in this store, the clothing is boring and almost the same each season, they don't cater for student which is also a huge market, therefore I would suggest they are missing out on profit due to the in ability to try something different.
Some people must be shopping there in order to keep the business going. Personally I am not aware of anyone at any age who has ever shopped in this store, the clothing is boring and almost the same each season, they don't cater for student which is also a huge market, therefore I would suggest they are missing out on profit due to the in ability to try something different.
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